Making money with Google AdSense is not as easy as you think. If you are starting your blog and just saw some videos and screenshots people are sharing then you might be making a mistake.
It was quite easy in the initial days of Google AdSense to make a good amount of money because of the low competition in the market. But if you compare today with the last few years, you can see a huge change in the blogging field that makes it difficult to make money with Google AdSense.
This post discusses the top 8 reasons why bloggers fail and can’t make money with Google AdSense in 2024.
8 Reasons Why Making Money With AdSense is Difficult?
- Everyone knows about ads and they do not click on ads
- Not enough organic traffic from Search Engines
- Showing non-relevant ads
- Targeting low CPC countries
- Targeting low CPC Keywords
- Not choosing the right ad size
- A limited number of ads
1- Everyone Knows About Ads & They Do Not Click On Ads
The first reason for the failure in blogging is people do not click on ads.
Yes, all the users know about Google Ads, and when they see an ad on a website they normally ignore sometimes we notice that ads irritate users. You will be paid for the impressions but the CPC will be low, getting clicks on ads can give a good amount of money based on the Keywords and the users’ location.
2- Not Enough Organic Traffic From Search Engines
You need organic traffic on your blog to make money with Google AdSense.
If you are experienced in Google AdSense then you might know that we can not use social traffic or other kind of paid traffic to make money with AdSense. These are against AdSense policies. If you are practicing this kind of trick then you might end up with your AdSense account blocked.
The reason for the failure of blogging is not getting organic traffic from search engines like Google, Bing, etc. To get free organic traffic you need to SEO Search Engine Optimization of your blog.
3- Showing Non-Relevant Ads
Google AdSense earnings depend on many things showing relevant ads on your blog is one of them.
Showing the right and relevant ads to users can get more clicks which results in more money.
4- Targeting Low CPC Countries
Another major factor of low earnings in Google AdSense is not targeting the right country.
Let’s try to understand it with a simple example.
If you are getting the majority of your traffic from Asian countries like India, Pakistan, Nepal, etc you can notice that the CPC you are getting is very low.
But on the other hand, if you are getting traffic from the USA and, or UK then the CPC will be very high and sometimes more than $10.
The easy solution is to target those keywords on which you will get traffic from premium countries.
5- Targeting Low CPC Keywords
Just like targeting the low CPC countries, there are low and high-paying CPC keywords also. We have already written a detailed guide on how to find high CPC keywords using SEMRush and Google Keywords Planner tool that you can find on our blog Balti Bloggers.
6- Not Choosing The Right Ad Size
Yes, this is another main reason bloggers fail.
They don’t know which Google AdSense ad format will give them a good result. We have also written a detailed guide on Google AdSense Ad Sizes: Find The Best Performing Ad Format & Size. In this guide, we explained all the ad formats you can create and also the best-performing ads for your blog.
At the end of the day, you have to test different ad formats to find the best-performing format.
7- A Limited Number Of Ads
If you want to make a good amount of money with Google AdSense and make your blog successful make sure that you’re using enough amount of ads on your blog.
Sometimes we notice that blogs have having very limited number of ads that result in low clicks and impressions. So when your bog will not get impressions and clicks obviously you will not make any money out of it.