In this post, we are going to share how you can optimize FAQ Schema for mobile and voice search in 6 easy steps.
Using Schema Markup on your website helps Google and other search engines to understand your website in a better way.
If you have been in the SEO Search Engine Optimization field for a while you might have known or heard about optimizing websites for mobile and voice search. With the advancement in the tech industry companies are providing features like Alexa, Siri, and Google Assistant in their devices. These features allow users to connect and use these features.
Optimize FAQ Schema for Mobile & Voice Search
- Give Direct Answers In Content & Long Tail Keywords
- Use Conversational Language
- Focus On Local SEO
- Google Featured Snippets
- Implement Schema Markup
#1- Give Direct Answers In Content & Long Tail Keywords
The reason behind using direct answers in the content is that whenever users search using their voice on Google they will not use the same tone and wordings that they use while searching by typing. They use direct words and they also expect a direct answer from Google. So, here you can get the benefit and optimize your website accordingly.
If you want to optimize your FAQ section for voice search this is the right method. Give direct answers in the content and also in the FAQ section. Google picks that part from your content and FAQ section to show in the featured snippet when someone searches for any query that relates to that aspect of your content.
How It Is Helpful And Important?
Optimizing the FAQ section for voice search and normal search can give you many benefits especially organic traffic from Google.
Yes, because when a small part of your content will show on the top of Google search as a featured snippet you will get the majority of the organic traffic against that specific query. The majority of the users who are searching on Google open the first link.
#2- Use Conversational Language
As we mentioned above users will use conversational language instead of the typical language that is used for typing something. You need to include those words that you use in your daily routines when you have any conversation with anyone. These are the kind of queries people are asked when they have to do voice searches on Google.
If you optimize your content and the FAQPage section in a conversational language there is a high chance to show them in the featured snippet and also in the “Google People Also Asked” section.
Both sections can bring you good organic traffic.
#3- Foucs On Local SEO
If you are doing local SEO then optimizing for voice search and mobile is crucial for your business. People who are finding local services often use voice search instead of typing.
If you do not know about local SEO we already have some guides published on our blog Balti Bloggers that you can check.
#4- Google Featured Snippets
One of the main reasons for optimizing for voice search is to get the Google Features Snippet result.
When a user asks a direct question Google always tries to give them a direct answer which shows at the top of the organic result. User will solve their query on the SERP itself instead of opening a website.
#5- Using Schema Markup
Another best way to optimize for Mobile and voice search is using Structured Data Schema Markup.
We have a dedicated and detailed Guide on Structured Data Schema Markup where we discuss all types of website schemas that you can implement on your website.
We also have launched Balti Bloggers Schmea Generator Tools that can help you create any kind of schema within a few clicks without any coding knowledge.
Conclusion
Optimizing a website FAQPage section for mobile and voice search can have a great impact on increasing the overall organic traffic of any website especially for local businesses.