It is quite different to do SEO for a personal blog, an e-commerce store, and a SaaS Product (Software as a Service) especially when Structured Data/Schema Markups. Do not mix up and do not be overconfident before reading this definitive guide on the best way to describe a SaaS Product Schema Markup.
In this definitive guide, we will share everything you need to know about SaaS Product Shema Markup & Structured Data.
- What is the SaaS Product Schema?
- How can you generate a SaaS product schema for free without prior coding knowledge?
- How to implement it on your website?
The Best Schema Type To Use For SaaS Product
The first schema that might come into your mind is Software Shema but the best Schema Type for SaaS Product is WebApplication Schema.
Yes, WebApplication Schema is the most recommended Schema for SaaS products.
What Is Software Schema?
Software Schema is also known as Software Application Schema. With this schema type websites can showcase the relationship of data elements within any software organization and data retrieval. In simple words, software application schema defines how information is stored, and organized by the application.
Examples of SoftwareApplication:
- The famous Screaming Frog SEO Spider
- Final Cut Pro Video Editing Software
- Google Chrome Browser
- Adobe Acrobat Reader
- Microsoft Excel
What Is WebApplication Schema?
WebApplicaton Schema is also a sub-type of Software Application Schema that is more specific to creative work. We will explain each of them with examples later in this schema guide.
Example of WebApplication Schema
- Adobe Express
- Canva
- Substack
- Monday.com
Did you notice the major difference between SoftwareApplication and WebApplication Schema?
The major difference is that SoftwareApplication schema is a downloadable software and most of them are also accessible via browsers.
On the other hand, web applications are only accessible via browser.
How Can You Generate A SaaS Product Schema For Free Without Prior Coding Knowledge?
As we mentioned many times earlier in our previous Schema Markup Guides how you can generate all kinds of Schema Markups easily in just a few clicks using Balti Bloggers Schema Tools for free.
There are also many other great online Schema Generator tools available on the internet that you can also use.
To use these tools there is no need for prior coding knowledge.
How To Apply SaaS Product Schema On a Website?
Nowadays the use of CMS Content Management Systems like WordPress, WIX, etc. is a trend. And applying any schema on such websites is easy. But if you have a custom-built website then the method is quite different and at least you must have a basic knowledge to access the files in the hosting. You can access the file via File Manager FileZilla, etc.
How To Apply Schema On SaaS Products Website Built On WordPress?
Follow the steps to apply the SaaS Products Schema On the WordPress website.
How To Apply Schema On Custom Coded SaaS Products Website?
This part is quite tricky because there are different technologies in which you can create a custom website. There are different programming languages used to build a custom website. As an SEO you have to contact the developer to apply the code at the right place if you do not have enough knowledge to apply the code.
For a custom website built with HTML, CSS, JavaScript, and PHP you can follow the below steps.
Advantages Of Using Schema On SaaS Products
The major advantage of using the right schema on the right page of a SaaS Product can help Google and other major search engines to understand the page and the product in a better way. So that they can rank better.
The software industry is constantly growing not only in terms of renewal but also in terms of competition to rank better and stay on the top of Search Engines against relevant keywords. So using the right Schema type can help you to achieve that if the rest of the things are good. Do not expect to get a top rank by only using a schema. Because there are hundreds of other ranking factors also that you need to focus on and fulfill.
Example Code of SaaS Product Schema
<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "WebApplication",
"@id": "product_name",
"applicationCategory": "BusinessApplication",
"name": "Product name",
"operatingSystem": "all",
"browserRequirements": "Requires Javascript and HTML5 support",
"url": "https://your-website.com",
"screenshot": "Dashboard image URL",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "Value",
"reviewCount": "Numbers"
},
"offers": {
"@type": "AggregateOffer",
"offeredBy": {
"@type": "Organization",
"name":"Business Name"
},
"highPrice": "Cost of yearly subscription",
"lowPrice": "Low Number or leave as 0 if free",
"offerCount": "How many on offer?",
"priceCurrency": "USD",
"priceSpecification": [
{
"@type": "UnitPriceSpecification",
"price": "Leave as 0.00 if free, or enter low number",
"priceCurrency": "USD",
"name": "Lowest package name"
},
{
"@type": "UnitPriceSpecification",
"price": "Big number - if you're subscription based, use the 12 month cost",
"priceCurrency": "USD",
"name": "Highest/Premium package name",
"referenceQuantity": {
"@type": "QuantitativeValue",
"value": "1",
"unitCode": "ANN"
}
},
{
"@type": "UnitPriceSpecification",
"price": "Price of monthly subscription",
"priceCurrency": "USD",
"name": "Subscription cost",
"referenceQuantity": {
"@type": "QuantitativeValue",
"value": "1",
"unitCode": "MON"
}
}
]
},
"creator": {
"@type":"Organization",
"@id":"#organization",
"url":"Homepage URL",
"name":"Business Name",
"logo":{
"@type":"ImageObject",
"url":"Logo image file",
"width":"specify-px",
"height":"specify-px"
}
}
}
</script>