If you think that Google AdSense Ad is not performing well on your blog then you should re-think about Google AdSense Ad Sizes you are showing on your blog/website. You also must know that Google AdSense Ad Formats and Sizes play a vital role in increasing your website’s revenue through Google AdSense.
We also noticed that this is among the most asked questions by beginners on online forums, and Facebook groups. So we decide to write on this topic. In this guide about the best-performing ad format and size of Google AdSense, we will discuss everything that you should know as a beginner and also you can follow and test even if you are an expert who has been using Google AdSense for some time.
Google AdSense Ad Sizes and Format
10 famous AdSense Ad Sizes/formats are used widely by bloggers to increase ad revenue and the performance of the website.
Here are the 10 best Google AdSense ad sizes and formats.
- The Leaderboard (728×90)
- The Large Rectangle (336×280)
- The Medium Rectangle (300×250)
- The Large Mobile Banner (320×100)
- The Half Page or Large Skyscraper (300×600)
- The Wide Skyscraper (160×600)
- The Mobile Leaderboard (320×50)
- The Portrait (300×1050)
- The Billboard (970×250)
- The Square (250×250)
Let’s discuss each of them in detail and understand which ad size is perfect for you.
#1- The Leaderboard (728×90)
This ad format is shown on the top of a web page and it is one of the most prominent ad formats compared to all other ad formats. As per Google AdSense, this can be the best revenue-generating ad format among all others.
This ad format gets the most impressions and clicks because it is always shown above the fold of the web page. That is the main reason this ad generates more revenue for the publishers and at the same time, this ad format also gives more business to the advertisers. So it is a win-win situation for both.
If you are not showing the leaderboard ad on your pages create one today and test your revenue.
How To Generate Leaderboard Ad Format in Google AdSense?
The process of generating Google AdSense ad code is the same for all ad formats. But obviously, your account should be approved first by Google AdSense.
Here are the steps to generate Google AdSense ad code for Leaderboard Ad Format
- Login to your AdSense account
- Go to the Ads
- Click on “By Ad Unit”
- Click on “Create new ad unit” and choose any of the formats here
- Click on the ad format
- Choose ‘Horizontal”, give a name, choose responsive, and click on “Create”.
#2- The Large Rectangle (336×280)
This is the perfect ad format to use between the article and at the end of the article.
The best way is to add the code manually in the article. Because this way you can add the exact pace where you know the most clicks you can get.
How To Find The Most Clicked Area On A Website?
If you are wondering how to find the most clicked area on your website or a webpage you can easily find that using Microsoft Clarity.
Microsoft Clarity is an online tool similar to Google Analytics where you can check all the stats of your website which you check with Google Analytics.
Additionally, you can check the heatmap with recording sessions with Microsoft Clarity. Here you can check the most clicked are on any webpage. Once you can find the area place the ad code above or below that area so you can get more impressions and clicks on that ad format.
#3- The Medium Rectangle (300×250)
The size of this ad format is slightly smaller than the large rectangle ad format (336×280).
This ad format is best if you do not want to cover the bigger area on your web page with ads. This ad will not cover more areas but only an area of 300*250 which will be a small space.
You can generate both text and image ad in this size. This ad format performs very nicely if you add this to the sidebar of your blog. This will only occupy that small area which you will allot for the ad.
#4- The Large Mobile Banner (320×100)
Before using this Google AdSense Ad Format check the devices in Google Analytics about the traffic source. Whether you are receiving the majority of the traffic from mobile devices or big screens.
Once you will find that then you can use this ad format if the majority of the traffic is coming from mobile devices. Because this ad size performs best only on mobile devices. You can see in the name of this ad its design for a large mobile screen.
If you show this ad format on a desktop screen then it might not perform like it can perform on mobile devices.
#5- The Half Page or Large Skyscraper (300×600)
A large vertical banner ad will show if you are placing the ad code of this ad size.
The perfect place to place this ad format is the sidebar of your blog. Because the sidebar is the area where you do not have content that is more crucial than the main content. If you have an informational blog in which you are only showing recent posts on the sidebar then you must try this ad format above the recent post. You will see a major difference in your AdSense earnings.
#6- The Wide Skyscraper (160×600)
If you are a blogger who considers user experience a lot you should be always. This ad format will be the right choice. I personally use this ad format a lot. Because this will increase the user experience. Using this experience will not disturb the user in reading the content. This ad format will only occupy a small vertical area on the sidebar. But at the same time, it is noticeable also.
So you can easily get impressions and clicks on this ad format from the readers.
#7- The Mobile Leaderboard (320×50)
Another ad size design for mobile devices. This ad format is not considered as good for revenue purposes but is good for increasing user experience.
Being a blogger you need to focus on both user experience and revenue. So always try to use such an ad format which gives you both options increase in revenue and a better user experience. You can find that by testing different ad formats.
#8- The Portrait (300×1050)
A long vertical ad will be shown if you are enabling this ad format.
If you are the kind of person who only cares about $’s but not about user experience then you can give a try to this ad format.
We found that this ad format is don’t good for usr experience. Because this ad covers a large area on the webpage it gives a long break between the content.
#9- The Billboard (970×250)
Another favorite ad size of mine is The Billboard (970*250) because of its size which covers the whole area of the header or footer where we place this ad. We normally place this ad format in the footer area of the website.
This will show a long horizontal ad that covers all the areas from the left to the right. Users can easily notice the ad in the header and footer of the page.
#10- The Square (250×250)
Another best Google AdSense ad format for the sidebar is The Square (250*250). We have this ad format on all of our websites that are monetized with Google AdSense.
I personally tested this ad format for both user experience and revenue. This ad format performs the best in both cases.
If you are showing this ad size in the sidebar readers will notice as the page loads. You can get more impressions on this ad format.
List Of All Supported Ad Sizes
Here is the list of all 35 Google AdSense-supported ad sizes published on the Google Official Guide page.
- 728×90
- 336×280
- 300×250
- 300×50
- 160×600
- 1024×768
- 970×250
- 970×90
- 768×1024
- 480×320
- 468×60
- 320×480
- 320×100
- 320×50
- 300×600
- 300×100
- 250×250
- 234×60
- 200×200
- 180×150
- 125×125
- 120×600
- 120×240
- 120×60
- 88×31
- 980×120
- 980×90
- 950×90
- 930×180
- 750×300
- 750×200
- 750×100
- 580×400
- 250×360
- 240×400
Does the Google Ads Banner Size Really Matter?
Yes, it does matter a lot 970×250. Yes, it does matter a lot.
Choosing the right ad format for Google AdSense is directly connected with the money you will make with Google AdSense. There are number of case studies has been published by bloggers about the Google AdSense Ad Format that you can read and learn. But I personally suggest you test all the ad formats by yourself and notice the difference. Once you will find the best ad format stick with that format.
I also shared my personal favorite ad format earlier which I found by testing many different Google AdSense ad formats.